Tell me about you and where life/business it at? * how did you get to where you are now? What is your business and why did you start it? Get understanding of business What's your business dream and what is your vision for the long term? What are your business values? explain how personal values can be similar but also different depending on business What are your core offers and what makes you money? Dot points How do you currently position yourself in terms of affordability for rebrands only How do you want to position yourself in terms of affordability between budget affordable expensive or high luxury (can be inbetween) Who do you currently attract What do they look like? Are they happy? Who do you want to attracts and what age bracket are they? can be same as previous, give suggestions Let's create a brand persona a brand person is your dream costumer for your business, we are going to create them Name & Age Where do they want to live geographical, location, living situation What is ____ employment situation? what makes __ money? What's their personality like? imagine this person is your bestfriend how would you describe them? What are their hobbies, interests, lifestyle Where do they spend their money? What social media does ___ use? How does your business solve ____ problems? Are there any competitors they are also listening to? Why would ___ pick you? What makes you unique? If your brand was a person, how would your describe them? How do you want to be perceived? What's the vibe? whole list of descripting words Defining Branding Brand design= Attempt to manage perception We aim to help you find how you want to be percieved and give you the resources and knowledge to be percieved this way by your dream audience. How we do this is by brand stratergy which is defining how brand feels the and brand identity which defines how the brand looks Talk about sensory branding How we have a perception/idea of a brand is using our 5 senses. If I took all your 5 senses away, what would you know about my brand? Talk about peter rabbit how you first heard about it good impression, seen it, smelt it, felt it, tasted it, left feeling like wow that was so good Wasn't just 5 sense expriences it was a branded 5 sense experience, say I walked into this home gardern green place and we were sat at plastic desk chairs or the food all deep frieds and oily Brainstorm branding 5 senses for your brand with methods & descriptors Methods: ways of communicating sense sound e.g. music see packaging Descriptors: how do we describe the sense e.g. sound acoustic or for see clean What does your business look like? How do you want people to describe the look? whats going to be creating this sense What does your business sound like? How do you want people to describe the sound? whats going to be creating this sense What does your business smell like? How do you want people to describe the smell? whats going to be creating this sense What does your business like to touch? How do you want people to describe this? What does your business taste like? How do you want people to describe the taste? What is your official business name? does is have meaning? Cap preferences? All capitals, all lowercase, title case Do you have any font preferences? bold, script, thin Do you have any preferences for logo style? This can be type of illustration based Do you have any illustration idea? what style of illustration, or certain things to include Would you like to include any phrases, taglines or descriptors? Do you want establishment date to be included? Are there any specific supporting graphics or submarks you would like? Do you have any ideas of colours, patterns or textures? Where will your brand be used? Is there anything else you'd like me to know before I get started? If you have any photos or pinterest boards, send them through Next step- I'll begin creating your brand direction and concepts for the next week. I'll email this through to you and then we'll start refinement! Thank you!
